Thought Leadership

Thought Leadership

Strata Insights prides itself on being the go-to people for both proving and predicting the financial potential of Brand. We are enthusiastic about educating and inspiring people to look at Brand in a new and tangible way so they are set up for success. As Brand Economists we keep on top of current issues, incorporating our expertise to provide a unique perspective on the Branded business world.

International Organization for Standardization

Strata is a contributing author for the global standards council for Brand Valuation & Brand Evaluation TC:289/ ISO:10668 and is an author of the Global Brand Evaluation Standards for corporate brand measurement and financial forecasting.  This standard was published in early 2018 for the internal use of corporations in enhancing their financial brand measurement capability.

Licensing Executives Society & American National Standards Institute

Strata is the expert advisor on brands and contributing author on brands for the upcoming, 2019, U.S. reporting standards for Intangible Assets in the Boardroom (brands, patents, talent, customers, trade secrets, etc.) for Corporate Boards of Directors and the C-Suite.


Strata Insights has contributed extensively to the Forbes landmark report on how CMOs can drive financially measurable leadership for marketing and brand investment.  Strata led this practice as part of Forbes executive steering committee and partnered with Forbes to provide their clients with their Financial Brand Assessment offering.

Marketing Accountability Standards Board

Strata Insights contributed practices and standards regarding rigorous, transparent, and transferrable measurement and reporting practices. Strata led the MASB feedback and guidance around forthcoming, 2018/19, changes to mandatory reporting on marketing performance for publicly listed companies.

University Of Toronto

Strata’s co-founder developed and taught the first global, graduate course on the Finance of Brand Management teaching the foundations of Brand Economics.