About Us

Truth is,
we're data geeks

Yup.  Being Brand Economists doesn’t sound like the sexiest job in the world.
But it is to us.

We love math, business, Brands, marketing, finance, economics and strategy.  Our collective experience comes from over a dozen industries, some well-known like Banking, Packaged Goods, Health Care, Technology, Automotive, Government and Entertainment.  We also have some obscure industry experience in categories like Aerospace, Building Materials, and Cemeteries.  We love learning about new categories and never stop asking why — or why not.

Our Mission
Establishing a Fiscal Future for Brand

Commoditization.  Consolidation.  Technology advancing at an exponential rate.  Pricing wars.  Privatization.  Brands can sustain and grow a business through these rough patches and Strata Insights’ mission is to show you how.  

We want Financial Brand Measurement and Management to be the norm not the exception, providing the financial context businesses need for more consolidated, insightful and profitable decision-making around Brand.

Brand is not a marketing expense.
It's an organizational opportunity from the Board to the C-Suite.

We'll prove it.